In today’s interconnected world, security and privacy are two sides of the same coin, especially when it comes to our homes. We want our families and belongings to be safe, but we don’t want to feel like we’re sacrificing our privacy. Home security companies and internet service providers (ISPs) industries must take note.
WiFi Sensing has made headlines as the next revolution in home security and (ISP) innovations. But some wonder how this exciting new technology, which can see through walls and detect minor movements, can also promote privacy and data protection.
What steps are WiFi Sensing technology companies taking to keep user data and information private? WiFi Sensing companies, including Origin AI, have made significant investments in privacy and security, all with an aim to build trust with consumers and ensure that all homes remain safe havens.
Let’s dig into growing privacy concerns and unpack the specific protocols, policies, features, advancements, and commitments WiFi Sensing companies have made to address them.
Consumer concerns about privacy in security systems and IoT devices
A recent study by Parks Associates revealed that a staggering 54% of U.S. internet households reported experiencing a data privacy or security issue in the past 12 months. This represents a significant increase of 50% over the past five years. These concerns are well-founded, with numerous incidents of data breaches and unauthorized access to personal information highlighting the need for stronger security measures.
The demand for privacy extends beyond just data breaches. Consumers are increasingly worried about how the information collected by their smart home devices and ISPs is being used. Will it be sold to third parties? Used for targeted advertising? The lack of transparency surrounding data collection practices is a major source of anxiety for many homeowners, Parks Associates research confirms.
This data should serve as a call to arms for home security companies, ISPs, and WiFi Sensing innovators. Customers want (and need) assurance and proof that their data and information are protected.
5 ways WiFi Sensing protects your privacy
The technology behind it is designed to be secure and protect your privacy. Here are some key features that make WiFi Sensing unhackable and privacy-conscious:
1. No identifiable information:
Though popular, security-based systems come with privacy risks. In some cases, hackers have taken over security cameras to harass people in their homes, and other in-home cameras were used to steal passwords to personal or business accounts. Unlike camera-based security systems that can capture identifiable information like faces, clothing, or voices, WiFi Sensing doesn’t collect any data that could be used to identify you.
2. Randomized coding and encryption:
WiFi Sensing technology uses randomized coding and encryption methods to scramble the data it collects. This scrambling process makes the data unintelligible to anyone who shouldn’t see it, even if they were able to intercept it. Think of it like sending a message in a secret code – only those with the key can understand it. Origin AI uses leading-edge encryption. The company never collects or has access to any personal identifying information (PII) or customer proprietary network information (CPNI). This also means cyber threats and hackers are locked out.
3. Separation of front-end and back-end data:
The systems that store and process WiFi Sensing data are designed with a separation between the front-end (customer information) and the back-end (sensing information like room occupancy). This separation ensures that no one can link the sensing data back to a specific person.
4. Edge computing:
Edge computing is an advanced technique where data is processed locally on the device that collects it, rather than being sent to the cloud. This approach minimizes the amount of data that is stored in the cloud, reducing the risk of a privacy breach and limiting the window of opportunity for a cybercriminal to intercept and inject malicious code. Origin AI runs 100% on the edge. To put it simply, WiFi Sensing technology analyzes the WiFi signal changes for movement right on your router, instead of sending them off to a remote server for processing.
5. Vigilant compliance with privacy regulations:
WiFi Sensing companies are subject to data privacy regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). These regulations require companies to take steps to protect user data and give users control over their information. This means you have rights regarding your data, like the ability to access it or request its deletion. Origin AI faithfully follows the regulations, securely handling user information. Origin AI’s WiFi Sensing systems use Hypertext Transfer Protocol Secure (HTTPS) for communication between the App, Device, and the Servers.
Our commitment: putting privacy first
Public concern around privacy and data protection will only continue to grow, especially as IoT devices proliferate the market and smart homes become mainstream. It’s important for WiFi Sensing companies—and the home security and ISP systems WiFi Sensing is integrated into—to be transparent about their privacy protocols and give users control over the level of detail collected.
In a sea of connected devices collecting data, WiFi Sensing offers a promising approach to home security that prioritizes privacy. As confirmed by experts, WiFi Sensing is not a threat to personal privacy. By utilizing encryption, data separation, and anonymization techniques, Origin AI’s TruPresence™ technology can protect your home without compromising your personal information. As technology evolves, new advancements in privacy will further enhance consumer protections.
Origin is forever committed to putting privacy first. We will do everything in our power to ensure WiFi Sensing is a secure, unhackable technology. Consumers can rest assured their data and PII is safe, and that their homes and loved ones remain safe too.
Try WiFi Sensing before you buy (exclusive offer for ISPs and home security companies)
Origin AI’s TruPresence™ technology is unlike anything else on the market, with unique and highly effective advanced capabilities and leading-edge privacy protocols. Interested in learning more? Home security companies and ISPs can try the technology before making a long-term commitment.
Contact our team today, and see how you can give your customers valuable peace of mind through our video demo.
