AI-enabled WiFi Sensing (AI Sensing℠) has come a long way from its early days. For years, the technology was known for basic motion detection. Though the ability to analyze disruptions in WiFi waves to identify movement was revolutionary, some questioned AI Sensing’s real-world applicability.
Now, the industry has reached a turning point. AI Sensing technology is not just an exciting possibility or an unproven promise. It is a commercially viable product creating real, monetizable value for Internet Service Providers (ISPs) and security providers.
AI Sensing is actively improving consumers’ lives, delivering tangible benefits that they value and are willing to pay for. The journey of AI Sensing from a promising innovation to a critical tool that enhances security, reduces churn, and drives new revenue opportunities has taken over a decade.
Now that monetizable value has been unlocked, the growth, adoption, and impact potential are limitless.
The path to monetization and market fit
The industry-wide challenge with AI Sensing has been finding a market fit that goes beyond novelty. In its early stages, the technology was met with skepticism—ISPs and security providers saw motion sensing as an interesting concept but it was hard to see how it could be turned into a real revenue driver.
Today, that narrative has changed. Through advancements in motion classification and Origin AI’s trailblazing work developing a full-stack AI Sensing product, it has become a highly differentiated security solution that ISPs and their customers now recognize as valuable. AI Sensing is no longer just a motion-triggered alert system—it’s a sophisticated security and monitoring tool that customers are willing to pay for.
How does AI Sensing create value and scale revenue?
How exactly do you monetize AI Sensing? And what exactly will get ISP and security customers to pay more for it? To put it simply, make it easy and make it good. TruShield℠ Security, the newest innovation from Origin AI, addresses common consumer pain points and does not require additional hardware.
Top value-driving benefits include:
- AI Sensing, or advanced motion classification: Basic motion detection alone is not a viable monetization strategy. What sets TruShield apart is its AI-driven motion classification, which differentiates between types of movement. Customers don’t just want to know that something moved—they want to know what moved and where. By distinguishing between human movement, pets, and inanimate objects, ISPs can now offer a truly valuable security solution. This is the key selling point that will drive subscriber adoption and retention.
- Reduced false alarms: False alarms are the #1 pain point and frustration of home security customers. Thanks to Verified Human Presence℠ Detection, TruShield Security significantly reduces false alarms, ensuring you’re only alerted when there’s verified human activity.
- Seamless integration: TruShield uses its AI-Powered WiFi Sensing technology to transform existing WiFi networks, standard home routers and IoT devices into a robust security system without requiring additional equipment or installations. Users can set it up in seconds. They are willing to pay for this level of ease and convenience.
Learn more about the key features and benefits of TruShield Security.
AI Sensing is highly scalable. It’s easy for ISPs and security providers to deploy and deliver security services to customers using existing infrastructure, creating new revenue streams and reducing customer churn.
Additional revenue-generating opportunities include:
- Subscription-based model: By offering AI Sensing and TruShield Security as an add-on subscription, ISPs can unlock a significant new revenue stream, enabling them to provide home security services. In an environment where ISPs are competing for differentiation, the offering positions them as key players in the home security and technology provider markets, driving both ARR and subscriber loyalty.
- Tiered approach: Much like the successful “good, better, best” model seen in other subscription-based services, ISPs offering AI Sensing subscriptions could adopt a tiered approach to service pricing, with each tier including different features, benefits, and integrations. This structured approach enables ISPs to cater to different customer needs while increasing overall adoption and revenue potential.
- Integration with broader security packages: Bundling AI Sensing into an existing security ecosystem maximizes revenue potential. Through this monetization strategy, it becomes a core component of a broader security package that can appeal to different customer segments, rather than being just another add-on. This can increase ARPU (Average Revenue Per User) and provide scalable growth opportunities.
For example, Origin AI recently announced a strategic partnership with Arlo, a leading smart home security brand. By integrating Arlo and AI Sensing technologies, consumers would have access to an interior and exterior security solution in one. This layered option would make it easier than ever to market to customers.
- Tailored upselling: Another effective monetization strategy for ISPs offering AI Sensing products is tailored upselling, which involves offering targeted upgrades based on customer preferences and behaviors. Instead of a one-size-fits-all approach, companies can leverage data analytics to identify customers who would benefit most from additional security features. By understanding customer habits and providing relevant upsell opportunities, ISPs can not only increase ARPU but also enhance customer satisfaction and retention.
This is just the beginning. Real-world consumers are now seeing immediate benefits through AI Sensing and TruShield Security products. With Origin AI partners and trusted security brands creating solutions Powered by Arlo the benefits grow, making it easier for ISPs to convert interest into subscriptions and long-term revenue escalation.
The AI Sensing landscape and the most monetizable approach
Every company in the AI Sensing space is taking a slightly different approach to bringing their innovations to market, but not all of them are monetizable. Origin AI has focused on the most profitable path: ISP integration, a tiered security model, and scalable revenue opportunities.
Unlike other solutions on the market that still live in the world of possibility and potential, and could take years to develop and deploy to end customers, Origin AI offers a full-stack end-to-end product with its own app. TruShield delivers convenience and clear value accessibly. It is not only quick and easy to deploy, it’s easy to sell to ISP customers. Integration and monetization can happen within days.
Origin’s strategy is designed for maximum adoption and profitability, tailored to deliver immediate value to ISPs, security providers, and their customers. Additionally, the ability to bundle AI Sensing into a company’s existing security and smart home packages gives it a distinct advantage.
AI Sensing as a driver of industry growth
AI Sensing isn’t just an interesting technology—it’s primed to be a significant profit engine for ISPs and security providers. With security consistently ranking among the most sought-after smart home features, TruShield and AI Sensing meet a critical market need.
Origin AI is leading the way in turning this once-experimental concept into a real, marketable product that enhances security offerings, reduces customer churn, and increases revenue. As more companies adopt this technology, AI Sensing will play a critical role in shaping the future of smart home security and ISP service differentiation. For those looking to stay ahead in a competitive market, AI Sensing presents a powerful new opportunity.
Want to see TruShield in action?
TruShield Security will be available through select ISPs in the second half of 2025. Learn more and view demos or contact our team to discover what AI Sensing can do for you.
